Heart, gut, and brain:
our work starts with the heart,
with the emotion we feel
when we first meet the product,
the brand, the company.
 

gioielli Chibimart

From the heart to the gut,
that gut feeling
you can’t dismiss
that acute feeling known as passion,
capturing that one element
that will “distinguish” the product or service 
 
 
 
And finally, the brain,
because everything has an order,
all priorities need to be organized,
coherent, measurable,
and plannable strategic objectives and actions 
 
 
NO MORE CLICHE